From the Unknown AnalystTM:
25-54 Persons, 6a-Mid:
Arch 8.7 to 7.4
KSHE 6.9 to 7.3
KMJM 4.1 to 6.1
KEZK 5.9 to 6.0
WIL 5.1 to 5.7
KIHT 5.1 to 4.9
KLOU 4.6 to 4.6
KSD 4.1 to 4.5
KMOX 3.5 to 4.2
WFUN 4.1 to 4.0
KYKY 4.3 to 3.9
Z107 3.8 to 3.6
KFTK 3.0 to 3.5
KTRS 3.8 to 3.4
WMVN 3.7 to 2.6
POINT 2.8 to 2.5
KFNS 2.0 to 2.3
KATZ-FM 2.4 to 2.2
WHHL 2.1 to 2.1
KATZ-AM 2.5 to 1.2
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Analysis: The Arch starting to come back to earth but still
tops...good book for KSHE and KMJM across the board...KMOX picks it
up a bit with help from all but nights...Y98 dropping back after a
small rise in the second half of '06, though ironic the loss would
come following the exit of The River...KTRS not near the top ten
without baseball...Movin' likely suffering the loss of old River
audience before building its potential new one. |
25-54 Persons, 6a-10a:
KSHE 8.1 to 8.2
Arch 8.4 to 7.0
KIHT 6.4 to 6.4
WIL 4.8 to 6.4
KMJM 4.0 to 5.7
KMOX 4.6 to 5.2
KEZK 5.4 to 4.9
KSD 3.7 to 4.8
KLOU 4.6 to 4.3
KYKY 5.0 to 4.0
WFUN 4.0 to 3.6
Z107 3.2 to 3.6
KFTK 3.2 to 3.4
KFNS 2.6 to 3.2
WMVN 4.3 to 2.6
POINT 2.3 to 2.1
KTRS 1.5 to 2.1
KATZ-FM 2.1 to 1.9
WHHL 1.8 to 1.5
KATZ-AM 2.1 to 1.0
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Analysis: The Arch falls from first for the first time in a
year...good book for KSHE, including Bob & Tom, JC and John Ulett
solid #3 with Cornbread gaining...KEZK with enormous gains in the
December extrapolations (with Xmas music) everywhere but mornings,
but nearly as big gains posted in those December extraps by KMJM,
Corcoran and Ulett and Cornbread...Cornette up nicely...Phillips &
Co. right back down after a rally last year...Allman and Smash still
not able to move...Movin' is movin' the wrong way...Rover may be
over...George Woods' faint pulse detected. |
25-54 Persons, 10a-3p:
Arch, KSHE, KEZK, KMJM, WIL, KIHT, KLOU, KSD, KYKY, KMOX, KFTK, WFUN,
Z107, KFNS, KTRS, WMVN, POINT, KATZ-AM, WHHL, KLPW
Analysis: Arch falls two points...KMJM nearly doubles...KMOX wins
the mid-day talk war by a point...KTRS 15th.
25-54 Persons, 3p-7p:
Arch, KSHE, KFTK, KEZK, WIL, KIHT, WFUN, KTRS, KSD, KMJM, Z107, KMOX,
KLOU, KYKY, WMVN, POINT, KFNS, KATZ-FM, WHHL, KFUO
Analysis: Arch down a point-and-a-half...Glover jumps to 6.0 for
third...Frank drops 5th to 7th...Paul Harris big jump from 16th to 12th
25-54 Persons, 7p-MID:
KMJM, KEZK, Arch, KSHE, KTRS, POINT, WFUN, Z107, KFTK, KLOU, WIL,
KIHT, KSD, KMOX, WMVN, KATZ-FM, WHHL, KYKY, KFUO, KATZ-FM
Analysis: Big book for KMJM jumping to 11.9 from 5th to
1st...KTRS plummets losing half its audience to 5th place...KMOX
nowhere to be found in the top ten.
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