From the Unknown AnalystTM:
MON-SUN/6A-MID
25-54 PERSONS
KSHE reassumes top spot over The Arch by well over a point as The Arch drops by two full points...Magic, WIL and K-HITS in a virtual tie for spots three thru five...KEZK, KSD, WFUN next...KFTK up almost a point to slide into the #9 spot followed by KTRS to round out the top ten...Y98, KMOX, Z107, Movin', KATZ-FM, The Point, KLOU (they were 6th last summer...7th last fall), WHHL, KATZ-AM and KFUO round out the top twenty. KFNS at #21. Still no 1380.
MON-FRI/6A-10A
25-54 PERSONS
Bob & Tom flat, but back in first over The Arch which dumps two full points for second...JC and The U-Man third (for the fourth consecutive book)...Cornbread down but still 4th...KMJM, KMOX, Cornette at The Bull, Z107, Phillips and Co. and KEZK to round out the top ten. WFUN, then KFTK up a half-point to #12, KATZ-FM, Movin', KTRS, The Point, WHHL, KLOU, KFNS and KATZ-AM.
MID-DAYS
KSHE knocks off The Arch which drops almost three points...KEZK drops a notch to third...K-HITS up a notch to 4th, then WIL. KFTK up 9th to 6th to win the mid-day talk war by almost a point, followed by KMJM, The Bull, WFUN and Y98. KMOX down a point from 7th to 11th, then The Point, KTRS, Movin' and KLOU.
PM DRIVE
Big, big book for Dave Glover up 4.6 to 7.3, edging out Emmis' 7.2, then The Arch drops two-and-a-half to third, followed by WFUN, WIL, KEZK, K-HITS, KTRS drops 5th to 8th, The Bull and KMJM. Y98 11th, followed by The Point, Movin', Z107, KATZ-FM, KLOU, KMOX (which has finished 17, 16, 12, 16 and 17 in the last five books), WHHL, KFNS and KFUO.
NIGHTS
KTRS, KMJM, KSHE, The Bull, KEZK, WFUN, WIL, KATZ-FM, The Arch (dropping to 9th from 5th a year ago) and K-HITS. KFTK drops 6th to 11th, then Z107, KLOU, KFUO, KMOX and The Point.
ANALYSIS: While still a very, very strong radio station, The Arch, even with their continued TV and outdoor, seems to be coming down to earth after its two-year reign. After some bouncing back-and-forth in their target demo a bit over the past year, the trend appears to be evident, and it's evident across the board. Elsewhere, KLOU may have seen the writing on the wall as the "new" format attempts to recover from a miserable finish in this book. Dave Glover's gigantic rise looks a bit suspicious given the fact there's no particular reason to have expected this. Needless to say, everyone will be watching the next time out to see if the increase is real. KFTK, meanwhile, beats KMOX and KTRS pretty much everywhere. BTW, no Steve & DC, no 1380...anywhere.
MON-SUN/6A-MID
18-34 PERSONS
The Point wins the top slot followed by Z107, The Bull, WHHL, KATZ-FM, KSHE, The Arch down almost two points (dropping to 7th from 3rd a year ago), KMJM, WIL, Movin' and Y98. Then it's KEZK, WFUN, KFTK, K-HITS, KLOU, KTRS, KFUO, KATZ-AM and KMOX.
MON-FRI/6A-10A
18-34 PERSONS
Z107 is first, followed by The Point, The Bull (up from 10th in Spring '06), KSHE, KATZ-FM, The Arch (drops from 3rd a year ago), KMJM, WIL, WHHL and Movin'. Y98 is 11th, followed by K-HITS, KEZK, WFUN, KLOU, KFTK, KFNS, KMOX, KNSX-FM and WESL.
MID-DAYS
The Point, The Bull (jumping over three points), KSHE, Z107, the Arch drops from four straight, first-place finishes, down three points to 5th, then WHHL, KATZ-FM, KEZK, Y98 and Movin'.
PM DRIVE
The Point, WHHL, Z107, KFTK (Glover jumps 2.7 to 6.2), KSHE, KATZ-FM, The Bull, Y98, The Arch drops 3rd to 9th over the past year, Movin' and WIL.
NIGHTS
KMJM up two points for first, KATZ-FM, WHHL, The Point, Z107, KTRS jumps 18th to 6th, The Bull, KEZK, WIL and WFUN ties KSHE for 10th.
ANALYSIS: The Bull's 18-34 activity is worth noting as they've been inching up over the past year. Again, The Arch dropping significantly, pretty much all dayparts, all demos. Everyone wondered how The Point would survive without Howard, and now we know. Just fine. First overall 18-34 as well as in mid-days and PM drive, while #2 mornings. And again, Glover way, way up. Movin' beats WIL in PM drive?? BTW, no Steve & DC, no 1380...anywhere.
25-54 MEN/MON-SUN 6A-MID
KSHE, KIHT, The Arch (down almost three points), KFTK, KTRS, KMJM, The Bull, the Point, KMOX and WIL. KFNS 13th...no 1380 to be found.
25-54 MEN/MON-FRI 6A-10A
KSHE, K-HITS, The Arch (down over three points), KMOX, KMJM, The Point, KFTK, Z107, the Bull, while KFNS and KTRS tie for 10th.
25-54 MEN/MON-FRI 10A-3P
KSHE, K-HITS, The Arch (down five points!!!), KFTK beats KMOX by .5, The Point, KTRS, KMJM, KFNS, the Bull and WFUN.
18-34 MEN/MON-SUN 6A-MID
The Point, KSHE, The Bull, Z107, WHHL, KATZ-FM, KFTK, The Arch drops three points from 4th to 8th, WIL and KEZK.
18-34 MEN/MON-FRI 6A-10A
The Point knocks off KSHE for first, Z107, KSHE down two and-a-half to third, The Bull, KATZ-FM, WHHL, The Arch down two-and-a-half to 7th (down from 2nd in Spring '06), K-HITS, Movin' up 13th to 8th (tie) and WIL. KFNS 11th...KMOX 14th (tie)...KTRS 18th. No 1380 to be found.
18-34 MEN/MON-FRI 10A-3P
The Point, KSHE, The Bull, Z107, WHHL, KFTK up from 12th to 6th and obliterating their talk competition (KMOX #15, KTRS 20th (tie)), KATZ-FM, The Arch, KEZK and KLOU.
18-34 MEN/MON-FRI 3p-7P
The Point, KFTK (up 8th to 2nd), KSHE, The Bull, WHHL, Z107, KATZ-FM, Y98, WIL and KFNS (up 17th to 10th).
18-34 MEN/MON-FRI 7-MID
The Point, KTRS (up 1.1 to 9.0 from 16th to 2nd), KMJM, WHHL, KATZ-FM, KEZK, The Bull, Z107, KSHE and Y98.
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