Mike's analysis:
The obvious big news here is the continued growth at KTRS-AM, rising in this Trend from a tie for 11th to a solid 7th. The station was touting a month ago that they were, in the extraps, in 5th; something must have happened this time around to hold them back, because the Top 6 are all the usual suspects.
Note, however, that KMOX stands at 8.2. Unless disaster is around the corner these next few rating weeks, they might have an acceptable 12+ Spring Book, although they're aching a bit 25-54.
Magic's tumble to 10th from 6th is noteworthy, as is the fact that The Bull and K-Hits managed to jump two positions with a two-tenths and three-tenths of a point increase, respectively. And sadly Y-98 continues it long downward spiral.
From the Unknown AnalystTM:
Mon-Sun, 6a-Midnight, 25-54 Persons
Arch: Up .1
KSHE: Up .9
KMJM: Down .6
KEZK: Flat
WIL: Down .9
WFUN: Down .2
KHITS: Up .5
Y98: Down .2
KLOU: Down .2
KATZ-FM: Down .3
KMOX: Down .6
The Bull: Up .2
River: Up .1
KTRS: Up .9
Z107: Down .5
KATZ-AM: Up .8
KFTK: Flat
The Point: Down .1
KFUO: Up .5
WHHL-FM: Down .4
NOTES: KMOX tied for tenth in this demo? KTRS up about a point. All those billboards and TV for Steve & DC on The River still not helping overall. KFNS not in the top twenty?
Mon-Fri, 6a-10a, 25-54 Persons
Arch: Flat
KSHE: Up .9
KHITS: Down .1
WIL: Down .6
KMJM: Down .1
KMOX: Down .5
Y98: Down .2
KEZK: Down .1
River: Up .4
WFUN: Down .6
KLOU: Down .1
KFTK: Down .4
The Bull: Up .3
KATZ-FM: Flat
Z107: Down .5
The Point: Up .1
KATZ-AM: Up .8
KFUO: Up .7
KFNS: Down 1.0
KTRS: Up .1
NOTES: Though KTRS showed some gains across the board, still no signs of life in the AM. 19th place tie. JC flat but up a market position to 3rd. KMOX out of the top 5. Bonneville probably expected more than a .4 increase after all the outdoor for Steve & DC. Emmis probably expected more out of Allman & Smash than a 12th place tie. Stern had The Point in 3rd place with a 5-share a year ago. Now they're 16th.
Mon-Fri, 10a-3p, 25-54 Persons
Arch, KEZK, KSHE, KMJM, KLOU, KIHT, WIL, Y98, The Bull, KFTK
NOTES: Rich Dalton up 11th to 6th on KHITS. KFTK wins the talk battle with 10th place. KMOX drops 8th to 13th. KTRS up .9 for 15th.
Mon-Fri, 3p-7p, 25-54 Persons
Arch, KSHE, WIL, KMJM, KTRS, KEZK, Z107, WFUN, KATZ-FM, KHITS
NOTES: Glover on KFTK drops 10th to 12th. Paul Harris on KMOX drops 16th to 17th?? FOP is the only non-music show in the Top Ten.
Mon-Fri, 7-Mid, 25-54 Persons
KMJM, KSHE, WFUN, KTRS, KEZK, KATZ-AM, KATZ-FM, Arch, KMOX, KFTK
NOTES: KTRS up 3.6 to 4th with baseball. KMOX drops 7th to 9th without.
