FOR IMMEDIATE RELEASE
( ST. LOUIS , MO ) Friday, September 8, 2006–Bonneville International has launched a new radio station, MOViN 101.1. The station is the first Rhythmic AC in St. Louis and blends adult rhythmic hits from today, the 80’s and 90’s plus a sprinkling of rhythmic classics. MOViN 101.1 “Makes You Feel Good.”
MOViN 101.1 includes current stars like Alicia Keys, Usher, Outkast, and Mariah Carey, plus 80s and 90s artists like Janet Jackson, Prince and Madonna. We also occasionally flavor it with rhythmic classics by artists like Barry White, Marvin Gaye, and Earth, Wind, and Fire.
MOViN 101.1 debuted today at 11am and replaces WVRV, The River.
Bonneville Regional Sr. Vice-President, Drew Horowitz commented, “Bonneville is recognized as a market- and industry-leader who provides high-quality programming along with innovative ideas. We’re excited about extending that same professionalism and expertise to our new initiative in St. Louis . The New MOViN 101.1 not only improves the product for our listeners, but it also expands our audiences to provide added value for our clients.”
Bonneville St. Louis Market Manager, John Kijowski commented, “Our goal is to align our stations with the needs and desires of our customers, our clients and the community. Our success in launching innovative ideas like The Arch and now MOViN 101.1 reinforces our commitment to the future of great radio in St. Louis ."
Jules Riley, Program Director of 106.5 The Arch will take on additional responsibilities and also oversee programming for MOViN 101.1. She will work closely with Bonneville National Program Director/Music, Greg Solk and the MOViN™ format creator and consultant Alan Burns. Burns added, “Since the late 80’s, young radio listeners began to move toward rhythmic music preferences. Women who were between 12 and 24 in 1989 are 28 to 40 years old today. They grew up on Top 40 hits that were primarily rhythmic. MOViN’s™ target is that segment of 25-40 year-old women who feel too old for hip-hop, bored with narrow, rock-based Hot AC and aren’t ready for traditional AC radio. St. Louis is primed for this blend of music and we are all excited about the format’s future in such a great city. We are also thrilled to renew our relationship with Bonneville.”
Visit www.movinstlouis.com to listen to the New MOViN 101.1.
Bonneville International is a dynamic media company which owns and operates 32 radio stations in Chicago , San Francisco , Washington , D.C., Phoenix , St. Louis , and Salt Lake City , where it is headquartered. The company also has television, advertising, and satellite properties and is known industry-wide for its commitment to values-oriented programming and for award-winning community service.
MEDIA ALERT:
What: Bonneville International introduces the New MOViN 101.1
When: The station launched today at 11am
Contact: Sammy Simpson
(314) 983-6252 direct
(314) 610-8673 mobile
Sammy.simpson@bicstl.com
MOViN 101.1 WMVN
11647 Olive Blvd. St. Louis , MO 63141
Phone (314) 983-6000 FAX (314) 994-9447
Sammy Simpson
National Promotion Director/Bonneville
Director of Marketing/Bonneville St Louis
(314) 983-6252 direct
(314) 983-6352 fax
sammy.simpson@bicstl.com
